Choco'paradis, La Maison du Chocolat

La Maison du Chocolat pop-up store at Printemps de la Mode

La Maison du Chocolat is setting up a pop-up store in the Printemps department store on boulevard Haussmann (9th arr.).

In addition to daily chocolate demonstrations, the 80-square-metre temporary venue, designed as a chocolate “tasting area,” will offer a full range of the company’s gourmet chocolates, pastries, macarons and ice cream, along with hot and cold beverages and a selection of juices and breakfast fare.

The “ephemeral” shop, which features a seating area, will be open from May 16 to August 17, 2013. It is located on Level -1 of the Printemps de la Mode building. (La Maison du Chocolat has a permanent retail store on Level 2 of Printemps de la Maison.)

Two new chocolate pastries have been created exclusively for this seasonal location.

Choco'paradis, La Maison du Chocolat
Choco’paradis features a rich chocolate mousse with a hibiscus-scented red berry centre, sitting atop a buttery breton sablé pastry. (Available from May 16 to August 17, 2013.)

Eclair lactée, La Maison du Chocolat

Eclair lacté is filled with a milk chocolate crème pâtissière in a delicate pâte à choux. (Available from July 1 to August 17, 2013.)

La Maison du Chocolat at Printemps de la Mode (Level -1)
64 boulevard Haussmann 75009 Paris.
Hours: Mon. to Sat. 9:35 a.m. to 8 p.m. (until 10 p.m. on Thursday)
Open from May 16 to August 17, 2013.

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Photos: © La Maison du Chocolat

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