Quartier du Chocolat on rue Saint-Honoré

From September 15 to October 2 the upscale rue Saint-Honoré (1st arr.) will become “Quartier du Chocolat” (chocolate quarter).

Belgian chocolate producer Côte d’Or will be organising free workshops, tastings and other chocolate-themed events at three venues in the neighbourhood.

The rock’n roll tea salon Horror Picture Tea (95, rue Saint-Honoré) will be transformed into a “chocolate bar,” where pastry chef Guillaume Sanchez (formerly of Ladurée) will be developing three new recipes each week.

Visitors will be invited to sample the sweet treats before heading to the tattoo salon to get a free chocolate tattoo.

Galerie La Tour (111, rue Saint-Honoré) will offer “chocolatey” art sessions, and TH Gallery (7, rue Vauvilliers) will feature an aromatic overview of the chocolate-making process as well as a Côte d’Or sound-mixing studio where visitors can combine the sound of their own heartbeat with tunes from the company’s latest ads.

Free samples of Côte d’Or’s range of chocolate bars will also be handed out over the course of the event.

Founded in Belgium in 1883 by Charles Neuhaus, Côte d’Or is today a global brand of chocolate owned by Kraft Foods (since 1990).

What: Côte d’Or’s “Quartier du Chocolat”

Where: Horror Picture Tea, 95, rue Saint-Honoré; Galerie La Tour, 111, rue Saint-Honoré; and TH Gallery 7, rue Vauvilliers, 75001 Paris.

When: September 15 to October 2, 2011

Métro: Louvre-Rivoli or Les Halles

For more information, visit the event’s official website.

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